This concept further elaborates the marketing approach to include consumer and society well being overall.
Environmental deterioration, resource shortage, explosive population growth, poverty, hunger etc are just a
few things in our society now. Marketing aims at delivering satisfaction more effectively and efficiently.
HOW MARKETING IS RESPONDING?
In view of the ensuring thing, marketing themes of the millennium are:
Relationship Marketing
Focusing on building long-term relationship with customers.
Customer-life-time Value
Regular delivery of product and its value at a reasonable price.
Customer Share
Offering product and services to existing customers on regular basis.
Individualizing
Treating customer individually on their merit.
Channels as partners
Making alliances with dealers as partners instead of traditional hostility.
The crux of the modern marketing is to develop the right product for the right people, at the right price, at
the right place and at the right time and with right services.
Just come across this post off a google search - fascinating and very topical with the work I'm currently focusing on - a play about if we as a society don't realise and rebel against that which is currently run by corrupt systems of individuals who too have not always conformed. Ugly by Emma Adams, on tour with Red Ladder Theatre Company - is a portrait of the world in the not too distant future, should we not do something radical to raise awareness of the key concepts you seem to be ignoring through marketing - those of "Environmental deterioration, resource shortage, explosive population growth, poverty and hunger". Instead, focus on how to market awareness of these concepts and you might not need your degree...
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