This concept emphasizes on aggressive selling and high promotional back up. Selling, concept is
practical on what we call as ‘unsought goods’ such as insurance, encyclopedia etc. At most times, the selling
concept is practical by managers having uniqueness and overcapacity. Their aim is to sell what they can
make rather that what the market needs. The customer still may not fully like the product and have
what we calls ‘bad-mouth’. Bad mouth is when a customer talks not in favours of the product. Bad mouth
travels fast.
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